Narrative ethics and story strategy
Our consultancy is built on the foundations of groundbreaking research, the opinions of people who’ve shared their stories, and decades in the humanitarian sector.
We can help you explore the ethics of content creation for communications and fundraising, and make practical changes to the ways you connect with people through powerful human stories.
What we offer
Research and development
We can test and implement fundraising communication methods (and large-scale models). And help you understand the ways in which equitable storytelling can have the biggest impact for you.
Guideline and policy creation
We can review your existing thinking around responsible story capture and use; and help you instigate new structures and plans to operate within industry
best practice.
Storytelling strategy
Through one-off sessions or a series of workshops, we can guide your team through the issues that affect storytelling in the humanitarian and development space – and explore the tangible actions you could take to create positive change.
Training and inspiration
We can provide one-off sessions or a series of workshops to help you and your staff explore the issues that affect storytelling in the humanitarian and development space – and what tangible actions you might take to create positive change.
Advice and mentoring
We can support your senior staff at a 1:1 level – to advise and guide you on your journey towards creating equitable content that works, and embedding these working practices into your teams and culture.
Satisfied Customers
“Jess worked with us to create a Story and Image Framework for ethical depiction. It gives guidance for colleagues capturing and creating communications products and establishes why ethical and representative communications are integral. Her knowledge and expertise helped us to create a practical document that addresses some of the more sensitive areas of WFP work, and has set us up for future focused, contributor centred storytelling.”
Kirsty McFadden,
Head of Creative Content, UN WFP
Here's what our clients think
“Jess helped us update our processes and documentation for gathering content with informed consent, making them robust enough to use in disaster areas, and giving us a risk-based decision-making process for unusual or unexpected circumstances. Jess was a pleasure to work with and the final materials were excellent and have been used during commissions in Yemen, Somalia, Mozambique and Indonesia.”
Barney Guiton, Content Manager,
Disasters Emergency Committee (DEC)
“Working with Jess has given us real confidence that we’re following proper consent procedures in all the many multitudes of situations we come across during content collection activity. We’ve now got a clear direction on when we do and don’t need to collect evidence of consent, and who can give permission on behalf of children or groups. It’s been invaluable from both a legal and ethical standpoint.”
Kate McCoy,
Content Strategist, Sightsavers
Let's discuss your
next project
If you’d like help with a project or just to chat, either fill in the form opposite or drop us a line on social.